Please read also: After the election – the list of marketing measures that lead to Obama’s victory.
Microlistening is a term from the spies: using small devices like microphones and miniature cameras to hear and see things without your victims knowing. Barack Obamas campaign management takes micro listening into social media. A special task force in Chicago is hiring software engineers and mathematicians to use social media monitoring for campaign optimization. Read the fascinating article at Bloomberg.com:
Obama’s Re-Election Path May Be Written in Will St. Clair’s Code
