Microlistening – Obama’s Secret Social Media Weapon for the Re-election Campaign

Please read also: After the election – the list of marketing measures that lead to Obama’s victory.

Microlistening is a term from the spies: using small devices like microphones and miniature cameras to hear and see things without your victims knowing. Barack Obamas campaign management takes micro listening into social media. A special task force in Chicago is hiring software engineers and mathematicians to use social media monitoring for campaign optimization. Read the fascinating article at Bloomberg.com:

Obama’s Re-Election Path May Be Written in Will St. Clair’s Code
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