Tag Archives: google social media

Monitoring to Identify relevant KOLs and Platforms for Your Brand


Companies’ awareness of monitoring social media to gain valuable market research and insights is rapidly growing. This is what marketers are burning to find out:

  1. What is the reputation of my brand (compared to my competitors brand).
  2. Where do people mention my brand?
  3. Who is mentioning my brand and does she/he have a significant audience volume?
  4. What are typical examples of my brand’s mentions

The research can be done by hand or with the support of cloud based software solutions. To individualize the research, a mix of both is necessary. Do not forget to check your competitors’ brands as well. Find out more about the tools and possible software solutions: Social Media Monitoring Handbook and the Social Media Monitoring Package.

Microlistening – Obama’s Secret Social Media Weapon for the Re-election Campaign

Please read also: After the election – the list of marketing measures that lead to Obama’s victory.

Microlistening is a term from the spies: using small devices like microphones and miniature cameras to hear and see things without your victims knowing. Barack Obamas campaign management takes micro listening into social media. A special task force in Chicago is hiring software engineers and mathematicians to use social media monitoring for campaign optimization. Read the fascinating article at Bloomberg.com:

Obama’s Re-Election Path May Be Written in Will St. Clair’s Code

Top 20 German Online Social Networks

Executive Summary:
Social Media in Germany

Germany’s social network landscape is characterized by a fragmented field of local platforms, who  have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10.  And there are Russian, Polish and Spanish networks among the top 20.  There is also an international platform and a German platform among the fastest growing platforms. Read the summary “Social Media in Germany”.→

Start marketing your products in Germany.→

Marketing Channels in Germany
Today’s marketing channel picks are broadly dominated by digital media and transmission methods. Here is a comprehensive list and some more suggested reading:

Learn about how opinion spreads through social media. –>

And what will come up next? What will be the next Facebook or Twitter? Read here…

Top 20 Social Network Sites in Germany

Executive Summary:
Social Media in Germany

Germany’s social network landscape is characterized by a fragmented field of local platforms, who  have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10.  And there are Russian, Polish and Spanish networks among the top 20.  There is also an international platform and a German platform among the fastest growing platforms. Read the summary “Social Media in Germany”.→

Marketing Channels in Germany
Today’s marketing channel picks are broadly dominated by digital media and transmission methods. Here is a comprehensive list and some more suggested reading:

Start marketing your products in Germany.→

How fast does opinion travel in social media? –>

And what will come up next? What will be the next Facebook or Twitter? Read here…

Successful SEO and Social Media Marketing

Click here for the German article.

Sonncom’s best reference is its own success with search engine results.
Sonncom is a marketing consultancy based in Germany working for clients in the DACH area (Germany, Austria, Switzerland). The core product is the

Social Media Marketing Concept.

If you google this term in Germany, Austria or Switzerland (in German it’s “Konzept”), the search result looks like this:
The Sonncom marketing blog ranks first in the SERP (search engine results page).
The first listed “Social Media Marketing Concept in 7 Steps” links to an article in this blog, which generates traffic for the Sonncom website, communicates the services and informs about the recently published Social Media Marketing Handbook. This is how clients find Sonncom. One of these clients is the biggest German company. Sonncom worked for them together with a WPP-agency from the UK. The WPP-agency found http://www.sonncom.com in their online search for professional help with social media concepts in Germany!

How did Sonncom achieve that SERP rank??

You too want to find clients this way?
No problem, send an email, we will get back to you shortly!

The most frequented Social Network Sites in Germany

Executive Summary:
Social Media in Germany

Germany’s social network landscape is characterized by a fragmented field of local platforms, who  have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10.  And there are Russian, Polish and Spanish networks among the top 20.  There is also an international platform and a German platform among the fastest growing platforms. Read the summary “Social Media in Germany”.→

Start marketing your products in Germany.→

Marketing Channels in Germany
Today’s marketing channel picks are broadly dominated by digital media and transmission methods. Here is a comprehensive list and some more suggested reading:

And what will come up next? What will be the next Facebook or Twitter? Read here…

Monitoring Social Media – Tools to find out whats going on with your brand and your competitors (article summary)

My Book offers detailed instructions for the methodical monitoring of
- your brands online presence,
- the presence of your competitor’s brands
- and the activities of your target group.
- [Continue reading →]

The Social Media Marketing Concept in 7 steps

Visit the Sonncom Pin!

STEP 1 – PLANNING
Goal setting – what is your goal with social media marketing? Click for a the list of most common goals. You can manage the 7 steps with sonncom’s online concept guide.

Budgeting and Capacity
Most marketing budgets have not kept pace with the recent changes in communication culture. Now they have to be adapted and a social media marketing mix has to be added. Click for budget allocation and capacity planning.

By the way: a social media marketing concept IS NOT:

  • your iPhone app, which at best reaches a certain smartphone elite,
  • a few lost tweets mentioning your brand promotion,
  • a facebook page, which has to reach its audience in a parallel universe of 700 million people,
  • uploading tv-spots to YouTube, „to tap into their viral potential…“,
  • offering a discount at Groupon,
  • the endless internal discussion necessary to “narrow down our options and to definitely find the right strategy”.

A professional concept includes a strategy, is tailored to the target group’s needs, ca be started fast, is simple and easy to manage, is flexible and it needs to correspond with the overal marketing concept.
It can be created in 7 systematic steps: [Continue reading →]

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