Tag Archives: social marketing

Monitoring to Identify relevant KOLs and Platforms for Your Brand


Companies’ awareness of monitoring social media to gain valuable market research and insights is rapidly growing. This is what marketers are burning to find out:

  1. What is the reputation of my brand (compared to my competitors brand).
  2. Where do people mention my brand?
  3. Who is mentioning my brand and does she/he have a significant audience volume?
  4. What are typical examples of my brand’s mentions

The research can be done by hand or with the support of cloud based software solutions. To individualize the research, a mix of both is necessary. Do not forget to check your competitors’ brands as well. Find out more about the tools and possible software solutions: Social Media Monitoring Handbook and the Social Media Monitoring Package.

Microlistening – Obama’s Secret Social Media Weapon for the Re-election Campaign

Please read also: After the election – the list of marketing measures that lead to Obama’s victory.

Microlistening is a term from the spies: using small devices like microphones and miniature cameras to hear and see things without your victims knowing. Barack Obamas campaign management takes micro listening into social media. A special task force in Chicago is hiring software engineers and mathematicians to use social media monitoring for campaign optimization. Read the fascinating article at Bloomberg.com:

Obama’s Re-Election Path May Be Written in Will St. Clair’s Code

Top 20 German Online Social Networks

Executive Summary:
Social Media in Germany

Germany’s social network landscape is characterized by a fragmented field of local platforms, who  have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10.  And there are Russian, Polish and Spanish networks among the top 20.  There is also an international platform and a German platform among the fastest growing platforms. Read the summary “Social Media in Germany”.→

Start marketing your products in Germany.→

Marketing Channels in Germany
Today’s marketing channel picks are broadly dominated by digital media and transmission methods. Here is a comprehensive list and some more suggested reading:

Learn about how opinion spreads through social media. –>

And what will come up next? What will be the next Facebook or Twitter? Read here…

Top 20 Social Network Sites in Germany

Executive Summary:
Social Media in Germany

Germany’s social network landscape is characterized by a fragmented field of local platforms, who  have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10.  And there are Russian, Polish and Spanish networks among the top 20.  There is also an international platform and a German platform among the fastest growing platforms. Read the summary “Social Media in Germany”.→

Marketing Channels in Germany
Today’s marketing channel picks are broadly dominated by digital media and transmission methods. Here is a comprehensive list and some more suggested reading:

Start marketing your products in Germany.→

How fast does opinion travel in social media? –>

And what will come up next? What will be the next Facebook or Twitter? Read here…

Successful SEO and Social Media Marketing

Click here for the German article.

Sonncom’s best reference is its own success with search engine results.
Sonncom is a marketing consultancy based in Germany working for clients in the DACH area (Germany, Austria, Switzerland). The core product is the

Social Media Marketing Concept.

If you google this term in Germany, Austria or Switzerland (in German it’s “Konzept”), the search result looks like this:
The Sonncom marketing blog ranks first in the SERP (search engine results page).
The first listed “Social Media Marketing Concept in 7 Steps” links to an article in this blog, which generates traffic for the Sonncom website, communicates the services and informs about the recently published Social Media Marketing Handbook. This is how clients find Sonncom. One of these clients is the biggest German company. Sonncom worked for them together with a WPP-agency from the UK. The WPP-agency found http://www.sonncom.com in their online search for professional help with social media concepts in Germany!

How did Sonncom achieve that SERP rank??

You too want to find clients this way?
No problem, send an email, we will get back to you shortly!

The Social Media Marketing Check List

In my recently published recently published book you will find a chapter on Monitoring of online social presences. The book comes with many checklists to make decision making for top managers quick and easy.

The social media marketing check list includes all the research and all the homework to be made to answer 3 basic questions and to come up with a proper strategy:

  • What the heck is going on (online)?Social Media Handbook for CEOs, CMOs and General Managers
  • Where is my target group (online)? In which suspicious corners of the internet do they mingle and talk about my brand???
  • How can we target them? (How can we meet them online, how do we start a conversation with them?)
    [Continue reading →]

Monitoring Social Media

The Social Media Handbook for CEOs, CMOs and General Managers offers detailed instructions for the methodical monitoring of
- your brands online presence,
- the presence of your competitor’s brands
- and the activities of your target group.
- [Continue reading →]

Paid Monitoring and Measuring Tools for Social Media

Today’s offerings of paid tools for social media monitoring and measuring are not yet satisfying, even the much hyped Radian6, which has just been aquired by Salesforce.com. There is still no comfortable solution to substitute your manual research. But the software options being offered can of course support your efforts and make your work easier.

In my “Social Media Handbook for CEOs, CMOs and General Managers” you will find a list of paid tools and their main features.

Free Monitoring and Measuring Tools for Social Media

Always start out with free tools to measure social media presences and social media marketing results.

Why?

If you are not PepsiCo’s Gatorade and can afford a “social media command center” then find out about the necessary features for your measuring purposes by trying as many free (online) tools as possible. You will definitely be able to gather a lot of data with these tools, but you will also be able to decide what is necessary to satisfy your measuring needs. With this know-how you will be much better equipped to decide on the proper paid measuring tool to buy or subscribe to. Here are two lists: free tools and paid tools.
[Continue reading →]

The most frequented Social Network Sites in Germany

Executive Summary:
Social Media in Germany

Germany’s social network landscape is characterized by a fragmented field of local platforms, who  have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10.  And there are Russian, Polish and Spanish networks among the top 20.  There is also an international platform and a German platform among the fastest growing platforms. Read the summary “Social Media in Germany”.→

Start marketing your products in Germany.→

Marketing Channels in Germany
Today’s marketing channel picks are broadly dominated by digital media and transmission methods. Here is a comprehensive list and some more suggested reading:

And what will come up next? What will be the next Facebook or Twitter? Read here…