Terms and Definitions

A blog (short for “weblog”)is a diary type of website, usually maintained by an individual who regularly posts entries of commentary, descriptions of events, or other material such as graphics or video. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. Blogs can serve as a personal diary or provide commentary or news on a particular subject. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Micro-blogging is another type of blogging, featuring very short posts.

Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm (see human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science). The term has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.

Search engines, especially Google, have started to integrate content- and communication results from social media into the search results, some of them in an extra format. The new search result mashup needs an extra set of SEO measures and the total mix has been named Digital Asset Optimization (DAO).

Micro Blogging
Micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.

A mashup combines data or functionality from two or more external sources to create a new service.

Questions and Answers are a free knowledge markets where users collaboratively find answers to their questions.

Review sites allow users to post reviews about people, businesses, products, or services.

Search engine marketing, is part of online marketing and its goal is to  promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.

online Sharing is the joint use of a resource and/or webspace to distribute documents and content (music, video, multimedia).

Social media optimization a subset of social media marketing aiming at  attracting visitors to website content by promoting and publicizing it through social media.

social CRM
Customer relationship management is a method to interact with customers. Social CRM is the use of social media platforms to take into account that target groups prefer to interact via social media platforms.

Social Media / Web2.0
Social Media and Web2.0 are marketing terms describing the internet’s development towards dynamic content, social networking, reprocessing of content, intiutive usage and integration of the newest technological developments.

Social Media Marketing
Social media marketing is part of online marketing and makes use of social networks, online communities, blogs, wikis or any other collaborative internet form of media for marketing, sales, public relations and customer service.

Social Networks
Online social networks focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.


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