The Social Media Marketing Concept in 7 steps

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STEP 1 – PLANNING
Goal setting – what is your goal with social media marketing? Click for a the list of most common goals. You can manage the 7 steps with sonncom’s online concept guide.

Budgeting and Capacity
Most marketing budgets have not kept pace with the recent changes in communication culture. Now they have to be adapted and a social media marketing mix has to be added. Click for budget allocation and capacity planning.

By the way: a social media marketing concept IS NOT:

  • your iPhone app, which at best reaches a certain smartphone elite,
  • a few lost tweets mentioning your brand promotion,
  • a facebook page, which has to reach its audience in a parallel universe of 700 million people,
  • uploading tv-spots to YouTube, „to tap into their viral potential…“,
  • offering a discount at Groupon,
  • the endless internal discussion necessary to “narrow down our options and to definitely find the right strategy”.

A professional concept includes a strategy, is tailored to the target group’s needs, ca be started fast, is simple and easy to manage, is flexible and it needs to correspond with the overal marketing concept.
It can be created in 7 systematic steps: [Continue reading →]

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4 responses to “The Social Media Marketing Concept in 7 steps

  1. Pingback: Why does social media matter? 4 Situations you are confronted with « SonnCom – online Marketing

  2. Pingback: Alle machen Facebook, Twitter, YouTube – wenige haben eine Social Media Marketing Strategie | SonnCom Marketing Blog

  3. Pingback: Everybody does Facebook, Twitter, YouTube – few have a strategy | SonnCom Marketing Blog

  4. Pingback: Das Social Media Marketing Konzept in 7 Schritten | SonnCom Marketing Blog

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