Check traffic to your website/blog and how it converts to the desired interactions, to leads, sales or whatever your defined goal is. Measure:
– Traffic and Conversion
– Social Media Presence
You can find detailed instructions on how to measure these 2 categories of data in my”Social Media Handbook for CEOs, CMOs and General Managers”.
- free online platforms you can use to measure social media presences of your brand and your competitor’s brand,
- and the main features of paid measurement platforms.