Measuring Social Media Marketing Results (chapter summary)

Check traffic to your website/blog and how it converts to the desired interactions, to leads, sales or whatever your defined goal is. Measure:
– Traffic and Conversion
– Social Media Presence

You can find detailed instructions on how to measure these 2 categories of data in my”Social Media Handbook for CEOs, CMOs and General Managers”.

There is also a list ofSocial Media Handbook for CEOs, CMOs and General Managers

  • free online platforms you can use to measure social media presences of your brand and your competitor’s brand,
  • and the main features of paid measurement platforms.
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9 responses to “Measuring Social Media Marketing Results (chapter summary)

  1. Pingback: Messbarkeit von Social Media « Online Marketing + Social Media

  2. Pingback: 24 Tools For Fast Results in Social Media Marketing « SonnCom online Marketing

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  5. Pingback: 10 aktuelle Zahlen zum Social Media Wachstum und ROI-Messung « SonnCom – online Marketing

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  7. Pingback: The Social Media Marketing Concept « SonnCom – online Marketing

  8. Pingback: Monitoring Social Media – Instruments and Platforms « SonnCom – online Marketing

  9. Pingback: Social Media Categories and Tools « SonnCom – online Marketing

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