Study Results on Social Media Growth and measuring ROI

Please check also 15 keys to measuring social media marketing .

User-generated content is growing fast:
+400% use of Twitter to inform and ask about products and services,
+59% use of customer ratings and reviews,
+24% use of social media for pre-sales Q&A.
(Bazaarvoice and CMO Club on MarketingProfs, 2009)

But marketing is finding it hard to measure:
84% of professionals in a variety of industries do not measure social media ROI (Mzinga and Babson Executive Education, 2009).

53% of CMOs are unsure about their ROI on Twitter, 50% cannot assess the value of professional social networks or industry blogs, 15% do not see any ROI associated with Twitter (Bazaarvoice and CMO Club on MarketingProfs, 2009).

CMOs are willing to measure. These metrics have been adopted fast in 2009:
89% of CMOs tracked social media impact by traffic, page views, and the size of their social graph or communities,
+333% increase in tracking revenue,
+174% increase in monitoring conversion,
+150% increase in measuring average order value.
(Bazaarvoice and CMO Club on MarketingProfs, 2009)

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One response to “Study Results on Social Media Growth and measuring ROI

  1. Pingback: 10 aktuelle Zahlen zum Social Media Wachstum und ROI-Messung « SonnCom – online Marketing

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