Most clients want answers to 2 questions:
1. What is being communicated online about my brand/company/product group?
2. Where does the communication take place?
Which segments of your target group are online?
Which segments communicate online and which segments are mere consumers of communication?
Which are the platforms where target group communication takes place?
What is the content of your target group’s online communication?
Can you extract needs, expectations, possibilities for differentiation, chances/risks?
What is the breakdown of social media noise level, share of voice and share of noise?
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