Monitoring Social Media – Instruments and Platforms

Most clients want answers to 2 questions:
1. What is being communicated online about my brand/company/product group?
2. Where does the communication take place?

Social media monitoring covers
– your brands online presence,
– the presence of your competitor’s brands
– and the activities of your target group.

Social Media Monitoring Instruments

Ask yourself:
Which segments of your target group are online?
Which segments communicate online and which segments are mere consumers of communication?
Which are the platforms where target group communication takes place?
What is the content of your target group’s online communication?
Can you extract needs, expectations, possibilities for differentiation, chances/risks?
What is the breakdown of social media noise level, share of voice and share of noise?
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4 responses to “Monitoring Social Media – Instruments and Platforms

  1. Pingback: Monitoring Social Media – was geht rund um Ihre Marke vor? « SonnCom – online Marketing

  2. Pingback: Das Social Media Marketing Konzept in 7 Schritten | SonnCom Marketing Blog

  3. Pingback: The Social Media Marketing Concept in 7 steps | SonnCom Marketing Blog

  4. Pingback: 7 Steps for a Perfect Social Media Concept | SonnCom Marketing Blog

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