Twitters Average Clickrate of 19 is Crushing Facebook

Link to article in German

Social Media Clickthrough Market Share

Click-Through Market Shares

Social media sites account for more than 60% of the market share in clickthrough rates. According to a new report by SocialTwist, Facebook maintains 78% share in the market for sharing information, MySpace, surprisingly, comes in at second with 14.5% and Twitter maintains 5% of referrals.

Twitter however showed a whopping average of 19.04 clicks, whereas Facebook produced “only” 2.87 clicks.
That’s great news for Twitter as well as for marketers. Twitter may finally have found a way to make money as marketers will be happy to hire an ad engine potentially delivering such encouraging results.

Visit the article in FastCompany.


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