Recently uploaded:The Queen of Social Media @ the SonnCom Video Channel on YouTube.
Some of you may find this inappropriate content, but here is why I find it worth to discuss:
The target group can connect instantly.
It’s totally clear to them what the publisher wants to promote.
He is promoting the event just by talking, while showing the target group the ultimate thing they can relate to: the game itself.
He is mentioning all the various social media sites, where the target group can get more information.
And notice that he mentions, that some of the target group (rather the most young part of it), do not like communication via Twitter.