Many companies have just started social media presences on a trial and error basis. That’s better than staying on the sidelines, but read more about “how to pull it all together and operate a strategic marketing mix”.
There are so many different social media platforms available that marketers need some sort of categorization. This is important for picking the right set of platforms to be used in your marketing mix. In my book, you will find a list of 16 categories and the most popular examples of each category.
The Social Media Categories are:
Content Sharing, QandA, Blogs, Social Bookmarking, Microblogging, Social Shopping, Crowdsourcing, [Continue reading →]