Online Marketing Facts

Worldwide 1.6bn people are connected to the internet
and social networking is their #1 reason to go online.
90% of consumers trust peer recommendations,
delivered by 3bn search queries … daily.
Just 14% of consumers trust advertising.
900.000 blog posts are being published every day,
38% of them are postings about brands or products.
The readers of these posts have an average of 120 connections
and with a 7% probability they will share the post online.
Today, 1 in 5 couples meet online (20%!), 3 in 5 gay couples meet online
and 1 in 5 divorces is blamed on Facebook.
Generation Y and Z consider email passé,
which is why some universities have stopped distributing email accounts to their students.
YouTube is the 2nd largest search engine in the world,
but Twitter also receives more than 600 mio search requests every day.
eReaders have just surpassed traditional book sales.
93% of marketers use social media for business (but interestingly – not in marketing…)


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