Monitoring to Identify relevant KOLs and Platforms for Your Brand


Companies’ awareness of monitoring social media to gain valuable market research and insights is rapidly growing. This is what marketers are burning to find out:

  1. What is the reputation of my brand (compared to my competitors brand).
  2. Where do people mention my brand?
  3. Who is mentioning my brand and does she/he have a significant audience volume?
  4. What are typical examples of my brand’s mentions

The research can be done by hand or with the support of cloud based software solutions. To individualize the research, a mix of both is necessary. Do not forget to check your competitors’ brands as well. Find out more about the tools and possible software solutions: Social Media Monitoring Handbook and the Social Media Monitoring Package.

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