Social Curation – Back to the Future

Recently, several sites that encourage users to exhibit things they like have rapidly gained sizable followership online. These sites take users back to earlier styles of web behavior. The reason for their popularity is the limited ability of search engines to deal with subjected topics. Probably the most typical social curation site is Pinterest, an online Pinboard that lets users pin, repin, follow, etc. similarly like on twitter, just that every pin must have a picture. Other successful curation sites are Tumblr, Houzz and Polyvore (which has been around for five years already). The new hot kids on the block came on the radar, when Comscore found out that they achieve more minutes per user on their service than twitter. They cannot beat Facebook yet, but Facebook itself can be put into the curation category.

Source: The Financial Times
"March of the Tastemakers"


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