Sonncom Newsletter Q3/2012

THE ELEMENTS OF OBAMA’S VICTORIOUS CAMPAIGN AND WHAT MARKETERS CAN LEARN FROM THEM
Everybody is full of praise for Obama’s re-election campaign. So what have they actually done? Industry publications are full of impressive background stories. But no marketing plan. No one has published a list. Sonncom did:
https://sonncomonlinemarketing.wordpress.com/2012/11/16/all-elements-of-obamas-campaign-marketing-mix/

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4 TRENDS IN MOBILE MARKETING
The Adobe Digital Index offers a few interesting insights into current ROI of tablets, smartphones and PCs:
https://sonncomonlinemarketing.wordpress.com/2012/11/16/4-trends-in-mobile-marketing/

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7 TIPS FOR MARKETING ON HOW TO HANDLE SHITSTORMS AND SOCIAL MEDIA RANTS
It’s bad, when they are bashing your brand. It’s worse, when they do it online in writing. And it creates longterm trouble, when it comes up in search results. So what to do?
https://sonncomonlinemarketing.wordpress.com/2012/11/15/7-tips-for-answering-social-media-rants-and-shitstorms/

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