The Secret of Social Media Seeding

… is find key opinion leaders (including important bloggers), target group media and cooperations with industry voices (eg. scientific organizations, universities). There is nothing online or digital about it – at first sight.

Seeds

Once you have identified KOLs, media and coop prospects, you need to reach out and  get in touch, based on your industries habits and get them to have a look at your product/service. Give them all necessary information to see your product in the most positive light. And give them an incentive to

  • use it,
  • tell others about it (preferably in writing),
  • run an article about it,
  • exchange links.

That’s it. Sounds pretty dry and boring and YES, it is!!! A huge part of seeding is about outreaching by grabbing the phone and establishing a personal connection.

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