Category Archives: General

The Social Media Marketing Check List

In my recently published recently published book you will find a chapter on Monitoring of online social presences. The book comes with many checklists to make decision making for top managers quick and easy.

The social media marketing check list includes all the research and all the homework to be made to answer 3 basic questions and to come up with a proper strategy:

  • What the heck is going on (online)?Social Media Handbook for CEOs, CMOs and General Managers
  • Where is my target group (online)? In which suspicious corners of the internet do they mingle and talk about my brand???
  • How can we target them? (How can we meet them online, how do we start a conversation with them?)
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Monitoring Social Media

The Social Media Handbook for CEOs, CMOs and General Managers offers detailed instructions for the methodical monitoring of
– your brands online presence,
– the presence of your competitor’s brands
– and the activities of your target group.
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Paid Monitoring and Measuring Tools for Social Media

Today’s offerings of paid tools for social media monitoring and measuring are not yet satisfying, even the much hyped Radian6, which has just been aquired by Salesforce.com. There is still no comfortable solution to substitute your manual research. But the software options being offered can of course support your efforts and make your work easier.

In my “Social Media Handbook for CEOs, CMOs and General Managers” you will find a list of paid tools and their main features.

Free Monitoring and Measuring Tools for Social Media

Always start out with free tools to measure social media presences and social media marketing results.

Why?

If you are not PepsiCo’s Gatorade and can afford a “social media command center” then find out about the necessary features for your measuring purposes by trying as many free (online) tools as possible. You will definitely be able to gather a lot of data with these tools, but you will also be able to decide what is necessary to satisfy your measuring needs. With this know-how you will be much better equipped to decide on the proper paid measuring tool to buy or subscribe to. Here are two lists: free tools and paid tools.
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How to check, analyze and manage randomly started online presences

Many marketers have started Twitter accounts, Facebook pages and other social media presences without a plan, just to experiment with social media. What do you do if they have grown, but now your CEO wants to know what social media can do for the brand? [Continue reading →]

Check also: The Social Media Marketing Concept Kit

The Things You Want to Know about Facebook’s New Pages

Celebrities Going Gaga Over Social Media