Tag Archives: b2b social media

How to check, analyze and manage randomly started online presences

Many marketers have started Twitter accounts, Facebook pages and other social media presences without a plan, just to experiment with social media. What do you do if they have grown, but now your CEO wants to know what social media can do for the brand? [Continue reading →]

Check also: The Social Media Marketing Concept Kit


B2B and Social Media

Social media can of course be employed in business-to-business markets too. Not only for marketing but much more importantly for product development and for the improvement of workflows and information processes. Businesses can actually include social media functionalities into their products as well as build products around social media platforms.

The potential of employing social media platforms for any sort of information flow is fascinating: eCRM, social CRM, workflow management, closed company social networks, project management are just starting points where companies have found out how to gain efficiency by relocating communication processes to social media platforms. Security is certainly a concern, but can easily be controlled.

Here are some examples of b2b brands that have used social media for marketing or as a product/service feature:
Sun Microsystems