In my recently published recently published book you will find a chapter on Monitoring of online social presences. The book comes with many checklists to make decision making for top managers quick and easy.
The social media marketing check list includes all the research and all the homework to be made to answer 3 basic questions and to come up with a proper strategy:
- What the heck is going on (online)?
- Where is my target group (online)? In which suspicious corners of the internet do they mingle and talk about my brand???
- How can we target them? (How can we meet them online, how do we start a conversation with them?)
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