- What is the reputation of my brand (compared to my competitors brand).
- Where do people mention my brand?
- Who is mentioning my brand and does she/he have a significant audience volume?
- What are typical examples of my brand’s mentions
The research can be done by hand or with the support of cloud based software solutions. To individualize the research, a mix of both is necessary. Do not forget to check your competitors’ brands as well. Find out more about the tools and possible software solutions: Social Media Monitoring Handbook and the Social Media Monitoring Package.