Many marketers have started Twitter accounts, Facebook pages and other social media presences without a plan, just to experiment with social media. What do you do if they have grown, but now your CEO wants to know what social media can do for the brand? [Continue reading →]
Check also: The Social Media Marketing Concept Kit
What applies to SMEs is very likely to apply even more to big enterprise, brand products, etc.:
A professional and powerful social media marketing concept is
strategically
aimed at the target group
can quickly be operational
flexible
and is in line with your general marketing strategy.
It is cooked up from 4 elements: goal, strategy, implementation and tactics. [Continue reading →]
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