Tag Archives: social media strategy

How to check, analyze and manage randomly started online presences

Many marketers have started Twitter accounts, Facebook pages and other social media presences without a plan, just to experiment with social media. What do you do if they have grown, but now your CEO wants to know what social media can do for the brand? [Continue reading →]

Check also: The Social Media Marketing Concept Kit

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7 study results showing the impact of social media on purchasing decisions

What applies to SMEs is very likely to apply even more to big enterprise, brand products, etc.:

7 study results showing the impact of social media on purchasing decisions

4 Secrets to Keep Cool in Social Media Marketing

Read it in German

A professional and powerful social media marketing concept isSocial Media Handbook for CEOs, CMOs and General Managers
strategically
aimed at the target group
can quickly be operational
flexible
and is in line with your general marketing strategy.

It is cooked up from 4 elements: goal, strategy, implementation and tactics. [Continue reading →]